Confront it head on by demonstrating how it works in an engaging, visual way. In the last quarter of 2006, Apple sold a record breaking 1.6 million Macs, a 39% increase, and sales continued to spike throughout the entire 4-year campaign. You wouldn’t expect an ad from Google to get your waterworks going, would you? The purpose of marketing is simple: Put the right message in front of the right audience. Metro took the entertainment route, coming up with some hilarious lyrics about several dumb ways to die - getting your toast out with a fork, doing your own electrical work, keeping a rattlesnake as a pet, selling both your kidneys on the Internet, to name a few. What do you do when your flagship product kills a beloved TV character? But instead of personifying their product, they personified the “mayhem” their products protect people from and dressed it up as a mischievous man in a suit. Genius. But how do you liven things up when your gloom-and-doom message involves preventing deaths caused by trains? 10+ Creative and Genius Advertising Campaigns You’ve Ever Seen. Buzzfeed wanted to demonstrate how simple their recipes are and encourage their audience to give them a try, too. Our Analytical Approach Our services start with a comprehensive consultation to help identify gaps and opportunities, and results in a comprehensive report that includes a project plan with timelines and cost analysis. As technology continues to bring more and more users into the digital sphere, cutting-edge graphic design, effective brand development, and advanced targeted marketing campaigns are imperative to the success of any business, and here at The Marketing Genius, we … How do you visually market a stool that helps beat constipation without coming across too crude? They did a deep dive into feedback from early backers and combed through Facebook and Twitter comments, and they realized consumers didn’t want a rigorously tested gizmo touting facts and figures anyway. Interact with a marketing team to strategize additional ways to provide SignUpGenius users with a phenomenal experience; Requirements: Bachelor's degree in Journalism, English, Creative Writing or Marketing. Which of these visual marketing campaigns is your favorite? “But we had to reexamine that.”, Rather than panic, the founders saw a chance to find an even bigger opportunity. If you want to talk to your stakeholders, ensure that you invest in great marketing. Articles: 3 Results. The result? You’d think an iconic, century-old baked goods company like MoonPie would stick to warm and fuzzy. Our award winning marketing agency has over 15 years of experience doing what we are extremely passionate about, which is creating inspirational content, marketing and branding around the world. Or at least that was their brand image before their Ship My Pants YouTube campaign launched a few years ago. Some simple research also led Old Spice to a clever, viral visual marketing campaign. If your brand is coming across a little bland and outdated, you might consider taking a similar approach and visually market your product in an entertaining, shareable way. What’s your fav? Public service announcements are known for being boring, so Melbourne Metro Trains decided to liven things up a bit with their visual marketing campaign in 2012. Copyright © 2021 Entrepreneur Media, Inc. All rights reserved. Not only did they make their campaign personal, but they invited their audience to share their product with others. You never know; you might hit the jackpot with an off the cuff “hello, ladies” comment like the marketers behind Old Spice. Not surprisingly, the Dear Sophie campaign went viral and resulted in greater usage of Google’s products. 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