This doesn’t have to be as complicated as it sounds. A good video brief can be the difference between a smooth-sailing project with a fast turnaround and a long, drawn-out, stressful one. Make a start by downloading a video briefing document, if you get stuck give us a call. Don’t think about whether your best friend will be proud of it, or your Mum or partner. Often this can result in long and short versions of the same content. Create beautiful online forms, surveys, quizzes, and so much more. Ask yourself whether the video would promote an event or action, or maybe even a hook to watch the next video. Video brief is your blueprint, and a key tool that helps you keep the entire video production process structured and organized. It starts before you even contact a production Company. Finally, enjoy the process. Il faut poser le contexte et inclure les éléments de sa marque, comme sa personnalité et sa philosophie etc… Les prix et le processus de vente devront également être mentionnés. If you have seen something you like online this is the time to collate those links. If you aren’t overly creative or lack the industry lingo this can help greatly to provide an insight to what you are visualising. Try to stick to as few as possible to maximise retention, or consider separate shorter videos for each message. But if you’re engaging a production company, a brief is absolutely essential for communicating your ideas and vision for your video to the people who will be bringing it to life – aka the production team filming and editing it. This is the time to try to please a few more audiences. In the latter case Save my name, email, and website in this browser for the next time I comment. To help you make the right choices and produce content that is the right type for you and your audience and most importantly to keep it on budget, I’ve created a 10 point video production brief guide, that will help refine your ideas and your conversation when it comes time to talk with a creative team. Factor in the following, when you write a video production brief The purpose of the video: No brief can begin without stating why the video is being produced. Si vous possédez des i… Writing a video brief can seem daunting at first. Video production design brief examples of some BiR programme participants ‘in action.’ They may also include existing British Council footage and stock footage – if deemed necessary. If you need help writing a video production brief, do get in touch we can walk you through the process. If it is out of our scope or capacity, we are very well connected, and can recommend trusted people in the creative industry around Asia Pasific. A video brief — basically an overview of the what, when, where, why, and how of production — will set you and your team up for success so that you … While there is no set format for a production brief below I have outlined a guide as to what information should be included to keep the process running smoothly and keep both you and the video company on the same track. We’re always dealing with a large number of enquiries at Echo Video. What goal are you aiming to achieve? Instead, focus on changes in behavior which can be measured. Video By Visual Culture Advice and Resources, Blog, Production Advice Oct 07, 2020 No Comments on How To Write A Great Video Production Brief A good production brief is going to give you a head start for your next video project, and also provides key information for a production company to put together a quote for you. - Yes I Hate It Too, Drive FAILURE - How to Repair a Synology Volume, Great Tips To Speed Up Your Colour Grading - DaVinci Resolve, 10 Beginner Mistakes to Avoid when Colour Grading, How to Edit an Epic Trailer… and Make It BOOMZ, Colour Grading Suite Setup – Your most important first step, Drive FAILURE – How to Repair a Synology Volume. You may require different language versions or a feature version and cut downs for social, or maybe you need a version for internal staff that has sensitive information and one that is ok for public viewing. Guide to how to write a video production brief Getting a video production can sometimes seem like a daunting task. – Yes I Hate It Too, Dealing with Difficult Clients and How to Get Them On Your Side. Finally, enjoy the process. Your creative team can take it from there. Writing Your Video Brief: Step-by-Step Turning your video ideas into reality starts with a production brief. Knowing your audience is the first and foremost question and it will form the foundation for all questions after that. You can’t please everyone. It’s sometimes not easy but it will help remove too many unwanted and distracting messagings from your video. Discover how to write a clear, detailed and effective video production brief with our simple template. The key to getting the most for your investment and producing content that gets the results you need starts before a single frame is produced. Just fill in the form to get your template now: Align your planning so your video content can acheive your objectives, Ensure your production process is smooth and pain-free, Produce your video content faster and more efficiently. A video production brief is absolutely necessary and you shouldn’t try to develop your content without it. It gives them a clear idea of what doing business with you will look like. What specific outcome are you hoping to achieve?Try to avoid ‘fuzzy’ words here, like “to educate”, “to inform”, or even to “increase awareness”. Note down if you want your video to They will follow scripts developed through collaboration between the agency and several British Council staff. This checklist will help you not only ensure you are creating the right type of content with the right purpose and outcome, it will save you time with your production company of choice and result in substantial cost savings. so you can save time researching and spend it writing instead. When answering this question, start by describing why you’re producing the video in the first place. In the latter case This checklist will help you not only ensure you are creating the right type of content with the right purpose and outcome, it will save you time with your production company of choice and result in substantial cost savings. Are There Any Original Creative Ideas Left? Start writing your video brief today. It can also be used as a project outline for new projects with ongoing video production suppliers. What would happen as a result of “increased awareness”? This will help the creators determine formatting, techniques and structure styles. Here at Oh Video, we are experts at video production and video marketing.. Is it part of a larger campaign or initiative? It’s a good idea to determine who has final creative sign off and to stay aligned with them. If this does happen, versioning is an option. The ideal start to a new video production project. Trust the people around you. Ensure your content is on message for your audience. Knowing your audience will ultimately enable you to be very clear about what you need and what works, whether it be messaging or style. Don’t think about whether your best friend will be proud of it, or your Mum or partner. The only person who matters is the person you are targeting for the video. Try it for FREE. That’s what a video production brief is for.” A video production brief essentially tells the company how the video is going to fit into your business and your marketing strategy. Trust the people around you. So how do you write a clear creative brief for video production? Putting together this key document can be difficult and time-consuming. With this information at the ready you can be assured that your creatives will stay on course so you can sit back and watch them do what they love to do, create. When you write the ‘why,’ don’t forget to outline the business goals that you intend to achieve with the video. You can’t please everyone. Turn data collection into an experience with Typeform. No one can. An experienced video producer will handle every aspect of the creative and technical process – the filming, editing, all the bells and whistles – so that your audience responds positively and you get your expected return on investment. Knowing your audience will ultimately enable you to be very clear about what you need and what works, whether it be messaging or style. To help you make the right choices and produce content that is the right type for you and your audience and most importantly to keep it on budget. It might sound obvious, but you need to be clear about the purpose of your video content. I address that further down so for now list down your priority audience first. A video production brief is a set of guidelines and an important process your business should go through before green lighting a production. There are loads of video production companies and they all say that they can deliver what you want. Have all the answers before you engage a production company. What is that Annoying Sound Effect On Reality Shows? It is really important for any agency to understand who they are targeting with the video.Very oftenless experienced production companies will try and construct a script, or message, that hits all your user groups, but more often than not it misses everyone.Having well defined target audiences outlined in your video production brief will inform the length, style, visuals, script, voiceover artist, tone of voice and mechanism of deployment.This point is really crucial. Every step of the way ask yourself “what would my key audience think?” Be brutally honest. I know this will help you in your creative content journey. 1.2 Just click the above link for the free download video brief template. A checklist of 7 questions for the perfect brief If you have decided to go to a production company to bring your corporate video to life, it is important that you clearly communicate to them what it is you want. A carefully produced video creative brief is the foundation for a successful filming project. Le brief vidéo doit commencer par une brève présentation de votre entreprise et de votre offre ou produit. Your production company can help you with ideas for multiple messagings. Content can get dragged in many directions according to individual and department agendas if not controlled. It’s sometimes not easy but it will help remove too many unwanted and distracting messagings from your video. Please can you give an exact or approximate budget for your production. No one can. When it comes to video production the biggest struggle for marketers is relaying what you have in your head into a brief for an agency. The video production brief is the perfect time to voice any specifications you have for your video, and it can be as trivial as the font of text or as substantial as using specific characters. Download our simple Video Production Brief Template and get started today. A video production brief is provided to production companies that are bidding on a new video project for that brand. Putting together this key document can be difficult and time-consuming. If your company or business is looking to create great quality video content, the first place to start is with a video production brief. “It’s important you explain your needs clearly. If you get courted by the wrong director or swayed toward the wrong type of content it’s very hard to undo what you’ve started. It’s important to know why your video is being made; is it to increase sales, make a job orientation more engaging, build a larger following? A video brief template is an important communication tool that is used by any client, no matter the size, when wanting to collaborate with a London video production company. Having a storyboard slideshow run alongside your preliminary script presents your vision more clearly to clients. The Video Production Brief is important to the success of your video in two major ways: It helps determine the exact purpose and goals of the video. Every step of the way ask yourself “what would my key audience think?” Be brutally honest. If you do have a broader audience or a few different specific audiences then versioning may be an option for you. It would also be helpful to know your deadline and launch date for your video. Knowing your audience is the first and foremost question and it will form the foundation for all questions after that. Whether you decide to produce the video in-house or hire someone from the outside, you’re going to Its job is to provide … This video production brief guide is a must. It can also be used as a project outline for new projects with ongoing video production suppliers. 120 Lower Delta Road #15-06 Cendex Centre, 169208, Video Production Brief – 10 Essential Points, Great Tips To Speed Up Your Colour Grading – DaVinci Resolve, What is that Annoying Sound Effect On Reality Shows? Basically if I asked a viewer a day after watching the video what it was about or how it made them feel, what would you want them to say? What's your business situation, and what problem do you want to solve using video?Don't be afraid to be specific. I’ve created a 10 point video production brief guide, that will help refine your ideas and your conversation when it comes time to talk with a creative team. The only person who matters is the person you are targeting for the video. Email This field is for validation purposes and should be left unchanged. A video production blog by Echo Video that looks at the key questions when writing a video production brief. A video production brief is provided to production companies that are bidding on a new video project for that brand. Download our template (complete with examples!) This can largely be determined by the above question about platform or dissemination, as there are proven guidelines as to what works best for each delivery method. By encompassing everything your video will need in this phase of Having a delivery date allows the production company to work backwards and determine an optimum schedule for your production. If you want to chat more about ideas or production, we are always here to help you on your journey. Through this, the business will be able to identify the best ways to achieve these goals. (See next question). 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